"Empowering Innovation and New Product Development in Your Organization"
Date: October 1, 2009 at 1 pm EDT
Presenters: Jeff DeGraff and William Lovejoy
Cost: Free
Technology: Webinar and VoIP
Why do some companies stall and fail at innovation while others succeed? How can your organization determine when an innovative new product is a winner or not? In this webinar, presented by Dr. Jeff DeGraff and Dr. Bill Lovejoy, we will examine strategies and capabilities core to organizational innovation. We will look at innovative companies and find out why they succeed, even in tough times. We'll also look at how to turn a messy new product development into an innovative success story using proven tools. In short, you will hear about the concepts and relationships that coalesce to become innovative ideas and solutions.
Webinar Outline
Part I: Jeff DeGraff
The first part of the session will introduce the subject of Leading Innovation by outlining some of the basic strategic and organizational issues regarding how to develop innovation capabilities that produce organic growth.
What makes a company innovative?
Introduction to the data and CEO point of view
How innovation translates into specific value propositions
Why do companies stall and fail at innovation?
Group vs. individual innovation capabilities
Basic innovation strategy formations
How do companies develop winning innovation practices and competencies?
The role of positive tension and paradox
Open and collaborative forms of innovation
Part II: Bill Lovejoy
The second part of the session will take a new product development lens to the process of innovation, focusing on the fuzzy front end and the tools available to make that all-important stage most effective.
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