Christie L. Nordhielm

Clinical Associate Professor of Business Administration

PHD, University Of Chicago
MBA, University Of Chicago
BA, University Of Chicago

Christie Nordhielm is an Associate Professor of Marketing at the University of Michigan Business School, where she oversees the core Marketing Program and serves as the Director for the Marketing Center of Excellence for Executive Education. Nordhielm is a recognized marketing consultant and trainer, and has partnered with firms across numerous industry sectors to increase the efficiency and effectiveness of their marketing efforts. In addition to her consulting work, Ms. Nordhielm lectures extensively both domestically and abroad.

Professor Nordhielm's expertise on a variety of marketing issues is often sought by publications such as the Wall Street Journal, Advertising Age, Business Week and other print and television media outlets. In addition to her publications in academic journals, Nordhielm has published in the Harvard Business Review. Professor Nordhielm's work is also presented in her book, Marketing Management: The Big Picture, published by Wiley and Sons.

Professor Nordhielm has received numerous research and teaching awards. In 2003, Northwestern University's Kellogg School of Management student body recognized her with the highest honor given to a Professor for teaching excellence, the Lavengood Outstanding Professor of the Year award. She is also a recipient of the 2004 Ferber award for the best research paper based on a dissertation published in The Journal of Consumer Research.

Prior to joining the faculty of the University of Michigan, Nordhielm was an Assistant Professor at the Kellogg School of Management at Northwestern University. She was also a Lecturer in Marketing at the University of Chicago Graduate School of Business, where she earned her PhD in Marketing and Behavioral Science in 1998.

Professor Nordhielm began her career at Leo Burnett Worldwide developing marketing and advertising strategies for Nestlé, Keebler, and StarKist.  Her executive business experience also includes being the Director of Marketing at one of Chicago's top FM radio stations, WXRT-FM Radio, where she designed and managed all aspects of a highly successful re-positioning of that station. 

Executive Education Classes Taught

Healthcare Marketing Management - The Big Picture, Senior Executive Program in Asia-Hong Kong, The Big Picture: Integrating Marketing Strategy and Execution, The Big Picture: Integrating Marketing Strategy and Execution - 5DAY, The Big Picture: Integrating Marketing Strategy and Execution-Hong Kong

Corporate Experience / Consulting

Leo Burnett Company, Inc., WXRT-Fm


Marketing Management: The Big Picture: 2nd edition 1 Jan 2005

Christie L. Nordhielm
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Room Location: R4374
Personal Site:
Working Papers
Business Administration Web Site