Strategic Marketing Program

Your business strategy can give you a competitive edge or get you edged out. Our Strategic Marketing Program arms you with the tools to help you build a practical, organic marketing plan that will evolve as your business does. You’ll learn the power of our Big Picture Framework, a strategic planning simulation tool that utilizes innovative approaches to brand management, pricing, marketing metrics and new product development to help you map a smart marketing strategy that delivers sustainable growth. It’s not just about ideas; it’s about opportunities in action.

Sales Leadership Program

In business, everything comes down to sales—and you need to deliver. Our Strategic Sales Leadership and Effective Sales Management programs help you identify barriers and formulate strategies that lead to results-oriented sales management, producing measurable long-term results and. Your takeaway? You’ll spend less time motivating and more time leading the way to increased revenue.

Faculty Spotlight

Christie Nordheilm, Clinical Associate Professor of Marketing

 

Christie Nordhielm is a world-renowned strategic marketing and advertising advisor. She is the author of several books and articles and has received the Ferber Award for best article based on a dissertation published in the Journal of Consumer Research. She is regularly sought out for her expertise by the press and often appears on television, radio, and print.

Implementation of her 'Big Picture Framework' has helped American Express, Jim Beam Brands Worldwide, Sprint, BBDO, ABN AMRO and a large number of small and medium-size companies worldwide.  See Christie's bio.

 

Programs featuring Christie Nordheilm

• The Big Picture: Integrating Marketing Strategy and Execution

Key Publications

• Marketing Management: The Big Picture, by Christie Nordheilm

World Class Thought Leaders

Learn from the best. Our programs are taught by Thought Leaders who have direct ties to the business world and are dedicated to changing the game.

Our team of Sales & Marketing Thought Leaders is comprised of experienced researchers, teachers and consultants from the Ross School of Business, as well as leaders from public and private sector organizations and other U of M disciplines. They do more than simply teach; they apply their expertise and current research to help guide many of the world's leading companies. Click here to see our entire faculty.