• Learn to formulate a highly effective investor relations strategy
• Understand factors which influence equity valuation
• Explore how domestic security markets function

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Who Should Attend Theory and Practice of Investor Relations

If you are an experienced investor relations professional, you will gain the greatest benefit from the Theory and Practice of Investor Relations (NIRI) program. Participants typically represent a broad spectrum of industries and firms and are concerned with how best to formulate an effective investor relations strategy in today's rapidly changing environment.

Underlying the Theory and Practice of Investor Relations program are two key premises. First, effective investor relations strategies enhance a firm's ability to successfully compete in the capital markets. Second, without a thorough understanding of key finance and accounting concepts, effective investor relations strategies cannot be formulated. To further these goals, the program is designed to:

• Heighten your understanding of factors that influence equity valuation
• Explore how domestic security markets function
• Consider how an analyst processes information
• Examine determinants of an effective disclosure strategy
• Build your proficiency in designing, implementing, and evaluating an investor relations program

Lectures, case analyses, and group discussion actively involve each participant in the learning process.

This week-long program is a demanding, yet rewarding educational experience. Following an optional session on Sunday afternoon which covers Finance Fundamentals, classes are held from 8:30 a.m. to 5:00 p.m. daily. Two evening work sessions and two social outings complete the week. Class sessions are highly interactive in nature, with frequent integrated break-out sessions.

You and other participants will take part in a trading simulation in which you will act as market-makers that trade against each other to try to make the most trading profits. The simulation illustrates how real-world trading takes place and prices are set on electronic exchanges like the NASDAQ.

Finance Fundamentals (Optional Sunday Session)

• How present value analysis can be used to price equity and fixed income securities
• Methods to measure a firm's cost of capital
• The efficient markets hypothesis and how it affects security prices

The Investment Process

• Valuation techniques used by investors to price a firm's stock
• Accounting measures that have the greatest impact on stock price
• How investors assess the quality of a firm's earnings

The Capital Markets

• Liquidity--why does it concern both investors and firms?
• Differences in the way major capital markets (NYSE, NASDAQ, CBT, etc.) provide liquidity
• How dealer markets function, and how market-maker participation and liquidity are determined
• Floor trading versus computer trading

Corporate Governance

• The role of the board in corporate governance
• The disciplinary function of mergers and acquisitions
• The role of shareholders and shareholder activism

Issues in Disclosure

• Legal requirements for structured and unstructured disclosure
• How investor relations professionals can talk to investors without violating SEC regulations
• The role of the press in disclosure
• Attributes of firms with disclosure liability problems

The Practice of Investor Relations

• Investor relations program goals
• Activities that are most effective in achieving the program's goals
• Measures used to evaluate the effectiveness of an investor relations program
• Current "hot" topics in investor relations

The program fee includes tuition, instructional materials, hotel accommodations, continental breakfast, lunch, and coffee breaks each day, and selected dinners. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy

Note: Admission to this program is by application only. There are four ways to apply:
1) click "Register Now" on this page and complete the application online;
2) download the application and mail it back to us or fax it to +1.734.764.4267;
3) electronically request a paper application be sent by mail; or
4) call +1.734.763.1000, 8:00 am - 5:00 pm EST Monday through Friday and request a paper application be mailed to you.