The Big Picture: Integrating marketing strategy and executionDrive sustainable growth through solid marketing strategy and execution | | | Home > Programs > Marketing and Sales > The Big Picture: Integrating Marketing Strategy and Execution |
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General Overview
The Big Picture Framework is a strategic planning simulation that provides essential tools for building simplified, integrated strategic marketing plans that evolve with the organization. In this engaging three-day program you'll learn how to apply the framework and will experience the planning simulation process firsthand. You'll walk away with a toolkit that helps you put the strategic power of the program to work for your organization.
Takeaways
The program utilizes the Big Picture Framework, a strategic planning simulation tool
developed by Michigan marketing faculty, Christie Nordhielm and her business partner, Marta Dapena-Baron,
that provides executives with the tools they need to build simplified, organic strategic plans that evolve with
the organization and its markets, and that align all organizational functions along common, customer-focused
goals. Participants also receive the "Big Picture Implementation Field Book" and Christie's book, Marketing
Management, The Big Picture (Wiley & Sons), to help apply the concepts in their own organizations.
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| Dates & Locations | 19 Apr - 21 Apr 2010 | Ann Arbor, MI - $5,200 USD |  | | | 11 Oct - 13 Oct 2010 | Ann Arbor, MI - $5,200 USD |  |
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| On This Page: | Highlights | |
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Fees
The program fee includes tuition, instructional materials, living accommodations, continental breakfast, lunch, and coffee breaks each day, and selected dinners. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy.
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| Dates & Locations | 19 Apr - 21 Apr 2010 | Ann Arbor, MI - $5,200 USD |  | | | 11 Oct - 13 Oct 2010 | Ann Arbor, MI - $5,200 USD |  |
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