General Overview

The Big Picture Framework is a strategic planning simulation that provides essential tools for building simplified, integrated strategic marketing plans that evolve with the organization. In this engaging three-day program you'll learn how to apply the framework and will experience the planning simulation process firsthand. You'll walk away with a toolkit that helps you put the strategic power of the program to work for your organization.

Takeaways

The program utilizes the Big Picture Framework, a strategic planning simulation tool developed by Michigan marketing faculty, Christie Nordhielm and her business partner, Marta Dapena-Baron, that provides executives with the tools they need to build simplified, organic strategic plans that evolve with the organization and its markets, and that align all organizational functions along common, customer-focused goals. Participants also receive the "Big Picture Implementation Field Book" and Christie's book, Marketing Management, The Big Picture (Wiley & Sons), to help apply the concepts in their own organizations.