• Develop a framework for growth strategies
• Link growth to shareholder value creation and economic value added
• Build organizational capabilities to implement growth strategies
• Formulate the direction of growth for your organization
• Choose between organic growth, strategic alliances and acquisitions

Who Should Attend Strategies for Growth-Shanghai

The Strategies for Growth-Shanghai, China program is designed for middle to senior level managers who have or will have responsibility for strategic planning and decision-making, including vice presidents, general managers and corporate planners. Directors of functional areas such as marketing, operations, finance and business development will also benefit from the cross-functional insights the program provides.

This program delivery in Shanghai is designed for emerging leaders in China. All the materials and presentations shall be in English, however, supplementary copies translated into simplified Chinese of some core materials shall be available for reference and ease of learning.

With increasing pressure to grow from all constituencies, a major challenge facing managers is how to grow the company-even if the industry is not growing. Recognizing that a growth strategy is always controversial, the Strategies for Growth program will develop a framework for determining direction and mode of growth and the trade-offs and advantages of each choice. Following a multi-disciplinary approach, we will discuss the strategic and financial issues related to growth, acquisitions, corporate governance and capital markets, as well as the organizational challenges in implementing the growth strategy.

Some of the materials will be translated into simplified Chinese characters

Competing in China and other emerging economies

• Rapid growth in emerging economies
• Intensity of competition
• Growing middle class
• Appropriate quality
• Adapting to local environment
• Leveraging global resources

Strategies for Growth

• Value creation
• Economic value added
• Framework for growth strategies
• Directions for growth
• Modes of growth

Diversification Strategy

• Problems of conglomerates
• Concept of relatedness
• Synergy; leveraging resources
• Organizing for synergy
• Market reactions to diversification/refocusing

Market Penetration

• Focused strategy
• Competitive advantage
• Economies of scale
• Industry consolidation
• Innovation in business design
• New customer needs; new customers

Vertical Integration

• Advantages and disadvantages
• Outsourcing
• Positioning to 'receive' outsourcing

The program fee includes tuition, books, instructional materials, and coffee breaks. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy

Asia Pacific Regional Office
Suite 1606-07
MassMutual Tower
38 Gloucester Road, Wanchai, Hong Kong
Tel: 852.2509.9088
Fax: 852.2509.9228
Email: Executive Education, Hong Kong