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This Ross School of Business executive education program focuses on strategic planning and business strategy development to provide a framework for your company to grow and prosper. It covers the critical strategic issues that impact global business and provides a blueprint for gaining and sustaining competitive advantage in the new business environment. During the weeklong session, you will explore a broad set of strategic management issues that include growth strategies, global competitive strategies, vertical relationships and the strategic planning process, as you learn how to develop and implement the new strategies you and your organization need to compete and win. |
| Dates & Locations | 19 Oct - 24 Oct 2008 | Ann Arbor, MI - $8,425 USD |  | | | 03 May - 08 May 2009 | Ann Arbor, MI - $8,425 USD | | | | 25 Oct - 30 Oct 2009 | Ann Arbor, MI - $8,425 USD | |
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- Gain new perspectives on emerging issues in the global economy
- Acquire a framework for analysis and implementation
- Strengthen your firm's strategic objectives
- Design and implement effective practices
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- Senior-level managers who have or will have responsibility for strategic planning and decision-making in their organization
- Vice president, general manager, or corporate or business planner
- Director of a functional area in marketing, operations or finance
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Participants in the five-day, intensive Strategic Planning and Implementation program will explore a broad set of strategic management issues that include growth strategies, global competitive strategies, vertical relationships and the strategic planning process. |
Competitive Strategy
- Industry structure analysis
- Competitive forces
- Value chain management
- Competitor assessment
- Sources of competitive advantage
- Core competencies
Customer Satisfaction
- Importance of customer satisfaction
- Customer loyalty and retention
- Improving customer satisfaction
- Partnering with customers
Planning Process
- Characteristics of an effective process
- Pitfalls in strategic planning
- Components of a strategic plan
- Roles and responsibilities
Executing Strategy
- Link to strategy
- Organizational structures
- Horizontal integration
- Process perspective
- Process re-engineering
- Vertical relationships
- Managing strategic change
- Leadership
New Product and Business Development
- New product development
- Resource allocation
Strategies for Growth
- Organic growth
- Mergers and acquisitions
- Strategic alliances
- Synergies and core competencies
- Managing growth
Global Competition
- Emerging patterns of global competition
- Structure of global industries
- Global versus multidomestic
- Successful strategies
- Building a global organization
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Sunday |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Morning |
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Competitive
Strategy |
Competitive
Advantage |
Shareholder Value
Strategies for Growth |
Formal Strategic
Planning Processes |
Executing Large
Scale Corporate Change |
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Afternoon |
Competitive Strategy, continued |
Customer Satisfaction Competitive Success |
Global Competition |
Executing Strategy: Designing the High-Performing
Organization |
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Evening |
Program Introduction and Overview |
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Managing Change from the Middle |
Please note: We continually update our programs to
better serve the needs of our customers. Actual program
content may slightly differ from this sample outline. |
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The program fee includes tuition, instructional materials, living accommodations, continental breakfast, lunch, and coffee breaks each day, and selected dinners. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy |
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| Dates & Locations | 19 Oct - 24 Oct 2008 | Ann Arbor, MI - $8,425 USD | | | | 03 May - 08 May 2009 | Ann Arbor, MI - $8,425 USD | | | | 25 Oct - 30 Oct 2009 | Ann Arbor, MI - $8,425 USD | |
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General Management and Business Acumen
