• Explore emerging issues in the global economy
• Acquire a framework for analysis and implementation
• Strengthen your firm's strategic objectives

Experienced middle to senior-level managers who now have or will have responsibility for strategic planning and decision making in their organizations will especially benefit from this program. This includes vice presidents, general managers, corporate and business planners, and directors of functional areas in marketing, operations, and finance.

As a participant in this program, you will:

• Learn to communicate ideas more effectively by:
  • understanding the language of corporate strategists
  • identifying sources of information
  • obtaining greater knowlege of the functional areas involved in the planning process
• Learn concepts useful for strategic management and develop skills in applying these concepts to real-life situations
• Identify emerging issues facing corporations in today's global competitive environment
• Increase your confidence, influence, and promotion potential within your organization

Strategic Planning and Implementation provides managers with knowledge of successful techniques for long-range planning, strategy formulation, and strategy implementation.

This intensive, 5-day program explores a broad set of strategic management issues--including industry analysis, global competitive strategy, strategy execution, and the strategic planning process--to provide a framework for analysis and implementation.

Participants will gain a greater understanding of the process by which these issues are analyzed and acted upon. Many participants have noted the broader perspective or "global view" that they have acquired, or reinforced, during this program.

For some, this program will serve as a review of the fundamentals that will confirm strategic directions or generate new ideas. For others, it will be an opportunity to enhance their knowledge through exposure to the latest information and techniques. Either way, it is an excellent opportunity to take the time to focus on, and ultimately strengthen, a company's strategic objectives.

Competitive Strategy

• Industry structure analysis
• Competitive positioning
• Value chain management
• Competitor assessment
• Sources of competitive advantage

Customer Satisfaction

• Customer loyalty and retention
• Improving customer satisfaction
• Importance of customer satisfaction
• Partnering with customers

Planning Process

• Characteristics of an effective process
• Pitfalls in strategic planning
• Components of a strategic plan

Emerging Organizational Forms

• Organizational structures
• Process re-engineering and perspective
• Horizontal integration
• Link to strategy
• Organizing for growth
• Vertical relationships
• Managing strategic change
• Leadership

Organizational Processes

• Resource allocation
• Strategic planning
• New product development

Strategies for Growth

• Mergers, acquisitions, and alliances
• Synergies and core competencies
• Managing growth

Global Competition

• Emerging patterns
• Structure of global industries
• Global vs. multi-domestic
• Successful strategies
• Building a global organization

The program fee includes tuition, books, instructional materials, and coffee breaks. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy

Asia Pacific Regional Office
Suite 1606-07
MassMutual Tower
38 Gloucester Road, Wanchai, Hong Kong
Tel: 852.2509.9088
Fax: 852.2509.9228
Email: Executive Education, Hong Kong