• Gain leadership perspective on the broad responsibility of senior management
• Discover how to meet challenges in Asia while integrating with global operations
• Address multiple stakeholder concerns effectively
• Enhance your firm's competitive advantage

As a participant in the Senior Executive Program in Asia, you will broaden your knowledge of country, regional, and functional dynamics and deepen your capabilities in meeting strategic and leadership/challenges. Specifically, this program will enable you to:

• Meet unique challenges in the Asia region, while integrating effectively with other parts of a global business
• Enhance your firm's competitive advantage
• Increase your firm's value proposition to customers and improve customer satisfaction
• Align organizational strategy and structure
• Lead organizational change and transformation
• Attract top talent, and develop their full potential
• Analyze decisions and alternatives incorporating both financial and nonfinancial tools
• Address various stakeholders' concerns such as shareholders, communities, governments, and employees

Who Should Attend Senior Executive Program in Asia-Hong Kong

The Senior Executive Program in Asia is targeted at leaders in Asia who have increasingly broad responsibilities at an executive management level. This includes company presidents, division heads, regional presidents, regional functional and business executives, as well as country managers and other general managers facing regional challenges.

Senior leaders in Asia face the dual challenge of dealing with unique country and regional competitive dimensions, while trying to integrate and coordinate with units and entities in the larger global environment. They also face the twin tensions of delivering results against specific responsibilities, and integrating and coordinating across various activities, departments, and units. The Senior Executive Program in Asia takes a strategic and practical approach to these challenges. As a consequence, the content is both focused on Asia and at the same time includes broad topics, including strategy, financial analysis, human resource management, technology, and strategic marketing.

One of the responsibilities that differentiates senior leaders from junior managers is the need to focus on multiple constituencies at the same time. For instance, senior leaders must, at a minimum, be mindful of competitors, customers, employees, shareholders, and society. In the Senior Executive Program in Asia, we apply leading-edge techniques and ideas both to the separate examination of these challenges and to their successful integration. Specific topics relative to each of these constituencies are:

Competitors

• Industry and competitive analysis
• Growth strategies
• Alliances, partnerships, and joint ventures
• Strategy, structure, and value chain configuration
• Regional and global competition

Customers

• Customer satisfaction
• Value proposition
• Linking quality, satisfaction, and financial performance

Employees

• Leadership
• Organizational change and transformation
• Winning the war for talent
• People development and performance management

Shareholders

• Creating shareholder value
• Estimating cost of capital
• Valuing acquisitions
• Allocating resources
• Measuring value created

Society

• Country risk and opportunity analysis
• Government relations
• Non-government entities
• Ethics, communities, and the environment

The program fee includes tuition, books, instructional materials, and coffee breaks. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy

Asia Pacific Regional Office
Suite 1606-07
MassMutual Tower
38 Gloucester Road, Wanchai, Hong Kong
Tel: 852.2509.9088
Fax: 852.2509.9228
Email: Executive Education, Hong Kong