• Learn the role of costs in setting price
• Evaluate the financial implications of pricing decisions
• Determine standardized discount schedules for salespeople to avoid price leakage
• Change customer' price perceptions to capture more value
• Assess the value of their product versus the competition
• Determine the price sensitivity of a market using conjoint analysis
• Learn the importance of pricing strategically for long-term profitability, rather than reacting to short term problems

• Senior managers and executives who design, evaluate, approve or implement pricing decisions
• Mid-to senior level managers in marketing, product development, accounting, finance, and sales
• Presidents of smaller companies and start-ups

Pricing decisions directly affect a company's bottom line and hence are more significant in affecting a company's profitability than any other strategic decision. Managers frequently look upon pricing as a tactical problem to be handled by a single department, often finance. In this short course, we emphasize the multi-functional and strategic nature of the pricing decision when introducing new products, facing price competition, or failing to achieve prices that reflect the true value of products and services.

At only two days in length, the Profitable Pricing Practices program is designed to fit into a busy executive's schedule, allowing for maximum flexibility in pursuing executive development goals with minimal time away from the office.

Professor Aradhna Krishna is a leading expert on the economic and the psychological aspects of pricing and how to use them in a synergistic manner. Both are needed for profitable pricing, and unlike other programs, you will leave this one with a thorough understanding of how to create a synergistic approach to your own firm's pricing strategies, determining and incorporating economic and psychological elements.

The program fee includes tuition, instructional materials, living accommodations, continental breakfast, lunch, and coffee breaks each day. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy