• Innovate in real time to create new growth opportunities
• Systematically create new products, services, business processes, and strategies
• Tie innovation to The Big Picture to create focus
• Measure the results of innovation

Mid-level and senior managers who are accountable for creating new opportunities and driving growth in their organizations. Executives and managers in marketing, new business development, corporate venturing, R&D and strategic planning will also find Innovation on Command program provides valuable tools for creating and measuring an innovation pipeline. It is not essential to have completed Michigan's strategic marketing program, The Big Picture; however, you will find this course even more valuable if you are familiar with The Big Picture approach to strategic marketing.

At only two days in length, the Innovation on Command course focuses on how to create value and growth through innovation in new and existing global markets. Students first learn the skills of systematic inventive thinking, and then learn the essential principles of how to successfully apply the tools. Students revisit The Big Picture and tackle the process of mapping innovation results to Big Picture marketing strategy. From this exercise, students develop a working roadmap for their organizational unit on how to drive growth with new business opportunities

True to its reputation as the business school known for leading in thought and action, Michigan designs its programs to engage you in action-based learning activities. Unlike other innovation courses that just talk about innovation, participants in the Innovation on Command course will actually DO innovation and feel what it is like to create novel, new-to-the-world concepts for their specific business unit. This experience is a critical one that helps leaders build confidence and determination in driving growth. It removes the mystique about innovation and creativity and turns it into a readily-available commercial advantage.

In this dynamic, two-day hands-on session, you will learn:

• How to apply the five tools of systematic inventive thinking: subtraction, task unification, division, multiplication, and attribute dependency.
• How to structure innovation teams to create new products, services, business processes, and strategies
• How to determine the appropriate level of innovation needed to drive growth and how to organize for it
• How to overcome barriers and resistance to innovation from employees and other executives
• How to create and portray a pipeline of innovation that will align marketing, R&D, and other business units around a common growth goal.

Day 1

Module 1

• Systematic Innovation
• Principles and Tools
• Marketing Strategy: The Big Picture

Module 2

• The Innovation Industry
• Measuring Innovation
• Pipeline: The Dream Catalog

Day 2

Module 3

• Principles and Tools
• Attribute Dependency
• Group Project

Module 4

• Organizational Challenges
• The Innovation Leader
• Team Presentations

The program fee includes tuition, instructional materials, living accommodations, continental breakfast, lunch, and coffee breaks each day, and selected dinners. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy