• Understand the idea generation process and setting up an environment where creativity and innovation can flourish
• Identify the process to create new opportunities within an established firm or create a new venture as a stand-alone business
• Undertake a feasibility analysis of new ideas to determine the viability before creating a full business plan
• Assess the your and the organizations' skills to implement such a culture change
• Develop visionary leadership at all levels to promote the creativity, innovation, and entrepreneurial mindset throughout the organization

Who Should Attend Leading with the Entrepreneurial Edge-Hong Kong

This Leading with the Entrepreneurial Edge program is intended for executives and managers in established companies, or entrepreneurs who are interested in the creative process of identifying and assessing new venture opportunities. It's intended for those individuals who want to understand the first phase of an entrepreneurial initiative.

Today success in business means being able to accept change and seek new opportunities for greater competitive advantage. The Leading with the Entrepreneurial Edge: Innovation for Entrepreneurs and Managers program will embody the entrepreneurial mindset to begin the process of identifying and assessing opportunities, and building the environment where change and innovation is accepted. Participants will gain valuable tools that will allow them to assess the benefits, minimize the risks, and foster the skills to turn a new business concept into a reality.

Participants will learn how to develop a framework for assessing current opportunities as well as understand the methods to watch for future trends in the external business environment. The Leading with the Entrepreneurial Edge program will provide the methodology and tools to assess a new venture and generate a climate where new ideas and innovation are created.

• Set the stage for building a new entrepreneurial mindset
• Build a business model that allows for creativity and innovation to be accepted and nurtured within an individual or business unit
• Identify and assess new opportunities using frameworks and tools
• Formulate a strategy to advance a new business initiative
• Develop a concept pitch document to gain senior management support
• Determine the initial resources and talent needed to create a new venture
• Exposure to decision-making tools to limit risks and increase value
• Discuss the leadership skills necessary to lead a new initiative

You may also be interested in Leading with the Entrepreneurial Edge 2: Business Planning for Entrepreneurs and Managers

The program fee includes tuition, books, instructional materials, and coffee breaks. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy

Asia Pacific Regional Office
Suite 1606-07
MassMutual Tower
38 Gloucester Road, Wanchai, Hong Kong
Tel: 852.2509.9088
Fax: 852.2509.9228
Email: Executive Education, Hong Kong