• Understand the difference between "strategy" and "strategic plan"
• Explore the new competitive landscape of healthcare
• Differentiate and position your organization to succeed

This two-day Healthcare Strategy module consists of a presentation of the theoretical framework of Healthcare Strategy, specific examples, and a participant workshop. This course includes a prereading assignment which will be sent to participants several weeks before the course starts.

Who Should Attend Healthcare Strategy

Physician, nurse leaders and senior administrative executives in health systems, hospitals, medical schools, group practices and other healthcare organizations will benefit from the business strategies and leadership development skills presented. Positions of attendees may include but are not limited to: CMO, Department/Division Chair or Chief, CEO, President, CFO, COO, or Department Administrator.

This 2-day module is part of the Healthcare Management Series, a Certificate Program for Clinicians and Senior Administrators, a comprehensive general management program, developed and presented by the Stephen M. Ross School of Business and the University of Michigan Medical School.

The Healthcare Management series is uniquely designed for managing healthcare organizations. Led by Michigan's world-class business and medical school faculty, best practices in both worlds are merged into this series of two-day seminars that will show you how to:

• Build successful coalitions of clinicians, administrators, and staff
• Increase organizational throughput
• Align the incentives of all the stakeholders
• Manage and create value across silos
• Recognize strategic opportunities
• Understand your customers
• Lead change

Healthcare Strategy is part of the Healthcare Management Series, a Certificate Program for Clinicians and Senior Administrators presented in a modular format

The University of Michigan's schools of Business and Medicine collaborate to offer this unique management program for healthcare leaders in six two-day modules that make it easier for clinicians and senior administrators to fit into busy work schedules.

Complete five of the six modules and receive the University of Michigan Certificate in Healthcare Management, or take only the modules that interest you most.

DAY 1 explores the fundamentals of a hospital strategy, focusing on key questions: Can healthcare institutions actually develop, articulate and deploy a cogent strategy? How do hospitals and health systems create barriers to entry within their market? What is the role of physicians in developing the institutional strategy? How does federal regulation impact the delivery of care and the portfolio of services that hospitals provide?

DAY 2 begins with a look at existing institutional strategies and how they build and support the corporate enterprise. Then the focus shifts to understanding the drivers of a health system clinical expansion, and who can and should lead the institutional strategy. The session addresses the decision-making processes wherein an institution decides what to do as well as what not to do.

The program fee includes tuition, instructional materials, continental breakfast, lunch, and coffee breaks each day. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy.

If you need hotel accommodations, please contact us (+1.734.763.1000 or um.exec.ed@umich.edu) and a Customer Service representative will help coordinate your stay with one of our local partner hotels. Billing for accommodations and all hotel fees will need be arranged between you, your organization, and the hotel.