• Enhance your awareness of how strategic decisions are linked to the executional functions in healthcare system delivery.
• Acquire a keener understanding of the organization as a system where strategic and executional elements need to be adequately balanced to ensure profitable growth.
• Develop knowledge of the framework and a common vocabulary for discussing strategy and marketing issues across the organization.
• Gain and practice the ability to reframe pressing strategic and market issues facing healthcare organizations today, using the Big Picture framework.

This two-day Healthcare Marketing Management module consists of a presentation of the theoretical framework of Healthcare Marketing Management, specific examples, and a participant workshop. This course includes a prereading assignment which will be sent to participants several weeks before the course starts.

Who Should Attend Healthcare Marketing Management - The Big Picture

Physician, nurse leaders and senior administrative executives in health systems, hospitals, medical schools, group practices and other healthcare organizations will benefit from the business strategies and leadership development skills presented. Positions of attendees may include but are not limited to: CMO, Department/Division Chair or Chief, CEO, President, CFO, COO, or Department Administrator.

This 2-day module is part of the Healthcare Management Series, a Certificate Program for Clinicians and Senior Administrators, a comprehensive general management program, developed and presented by the Stephen M. Ross School of Business and the University of Michigan Medical School.

The Healthcare Management series is uniquely designed for managing healthcare organizations. Led by Michigan's world-class business and medical school faculty, best practices in both worlds are merged into this series of two-day seminars that will show you how to:

• Build successful coalitions of clinicians, administrators, and staff
• Increase organizational throughput
• Align the incentives of all the stakeholders
• Manage and create value across silos
• Recognize strategic opportunities
• Understand your customers
• Lead change

Healthcare Marketing Management is part of the Healthcare Management Series, a Certificate Program for Clinicians and Senior Administrators presented in a modular format

The University of Michigan's schools of Business and Medicine collaborate to offer this unique management program for healthcare leaders in six two-day modules that make it easier for clinicians and senior administrators to fit into busy work schedules.

Complete five of the six modules and receive the University of Michigan Certificate in Healthcare Management, or take only the modules that interest you most.

DAY 1 Participants are introduced to "The Big Picture," an integrated framework that links strategy to execution utilizing a systems-thinking approach. They will engage in team and individual activities that lead to a keen understanding of how the various clinical and operational groups within the healthcare organization are linked to each other and to the overall strategy of the organization.

DAY 2 focuses on the systems and processes necessary to achieve service excellence and high levels of patient satisfaction. Particpants use the framework to devise a patient-focused delivery system and the appropriate measurements to ensure quality, satisfaction, and patient loyalty.

The program fee includes tuition, instructional materials, continental breakfast, lunch, and coffee breaks each day. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy.

If you need hotel accommodations, please contact us (+1.734.763.1000 or um.exec.ed@umich.edu) and a Customer Service representative will help coordinate your stay with one of our local partner hotels. Billing for accommodations and all hotel fees will need be arranged between you, your organization, and the hotel.