• Understand key trends in the regional and global economy
• Gain critical insights into how the business environment varies across regions
• Master key principles for managing cross-border operations
• Explore issues and risks involved with regional expansion in Asia

Growth Strategies for Regional Expansion in Asia is designed for the middle to senior level managers who have or will have responsibility for strategic planning and decision-making, including vice presidents, general managers and corporate planners. Director of functional areas such as marketing, operations, finance and business development will also benefit from the cross-functional insights the program provides.

• Understand key trends in the regional and global economy
• Gain critical insights into how the business environment varies across countries
• Master key principles for managing cross-border operations
• Explore issues and risks involved with regional and global expansion

With increasing pressure to grow from all constituencies, a major challenge facing managers is how to grow the company and expand regionally in Asia. Recognizing that a strategy for growth and regional expansion is always difficult and controversial, the Growth Strategies for Regional Expansion in Asia program will develop a framework for analyzing the challenges, formulating a strategy and implementing it. Following a multi-disciplinary approach, we will discuss the strategic and organizational issues related to regional expansion in Asia.

Regional and Global Competition

• Emerging patterns of regional and global competition
• Structure of regional and global industries
• Global vs. multi-domestic
• Successful balance

Industry Characteristics and the Geography of Competition

• Challenges of regional expansion
• Similarities and difference among markets
• Transferability of competitive advantage
• Understanding cultural differences
• Human resources issues

Building a Global Organization

• Organizational structure
• Managerial processes
• Influencing culture
• Sharing knowledge

Competing in Emerging Markets

• Understanding local customers
• Adapting to local conditions
• Leveraging regional/global strengths
• Achieving scale economies

Marketing to the Middle Class

• Rapid growth of the middle class
• Cost-quality tradeoffs
• Appropriate market mix
• Economies of scale
• Implications for upstream businesses

Growing Trade in Services

• Moving up the value chain
• Exploiting local resources
• Developing competitive advantage
• Managing a service organization

The program fee includes tuition, books, instructional materials, and coffee breaks. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy

Asia Pacific Regional Office
Suite 1606-07
MassMutual Tower
38 Gloucester Road, Wanchai, Hong Kong
Tel: 852.2509.9088
Fax: 852.2509.9228
Email: Executive Education, Hong Kong