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• Develop and expand your business acumen with this senior-level general management executive program
• Broaden your knowledge of leading-edge theory and practice for business development
• Network with senior executive peers from around the globe
• Interact with world-respected corporate thought leaders
• Create an action agenda for organizational success and business leadership

As a participant in The Executive Program, our flagship business executive education program for senior executives, you will explore a range of issues involved in management of the multi-business firm in the international business and economic environment. Primary consideration will be given to issues involved in planning the strategic direction of business within economic, political, organizational, and competitive parameters and constraints. Throughout the general management executive program, you will have numerous opportunities to examine business and corporate issues, problems, and opportunities from a multidimensional, multicultural perspective.

Who Should Attend the Executive Program

The Executive Program is particularly appropriate for you if you are a senior executive whose past business experience and success have been concentrated in a single functional area. Whether you are a vice president, director, country manager, or divisional executive, this general management program is designed to develop your business acumen while providing a deeper understanding of all functional areas and the leader's role in integrating their diverse activities and decisions.

• Proven professional maturity and the desire to be intellectually challenged by advanced-level instruction
• A sincere commitment to participate in the intensive study and active discussion that contribute significantly to the program
• Fluency in the English language

Throughout this intensive, month-long program, you will have numerous opportunities to examine business and corporate issues, problems, and opportunities from a multidimensional, multicultural perspective. The Executive Program will help you expand your knowledge and perspective on current issues, policy, and the competitive environment by focusing on three primary objectives:

• Enhancing strategic decision-making ability to improve your competitiveness and add value for all of your stakeholders
• Providing an interdisciplinary perspective within an international scope that integrates markets, competition, and organizational issues
• Investigating key issues and action plans pertinent to individual organizations

Your learning is enriched by lectures, case analyses, class discussions, small-group and individual presentations, multi-media, and computer simulations. In each of these teaching modes you are an active player in the learning process and in the array of managerial decisions that must be reached. You will take away a wealth of resources to help you apply new ideas and innovative solutions to management challenges within your organization. By working with a peer group of outstanding executives with comparable levels of responsibility and advancement goals, you will place your learning experience into a practical framework that adds a lasting impact to the program material.

Throughout the Executive Program, your learning is enriched by lectures, case analyses, class discussions, small-group and individual presentations, multi-media, and computer simulations. Within each of these teaching modalities, you are an active player in the learning process and in the array of managerial decisions that must be reached. You will take away a wealth of resources to help you apply new ideas and innovative solutions to management challenges within your organization. By working with a peer group of outstanding executives with comparable levels of responsibility and advancement goals, you will place your learning experience into a practical framework that adds a lasting impact to the program material.

The topic of strategic planning provides an overarching framework for most of the subject matter covered in The Executive Program. Emerging patterns of global competition and host/home government restrictions form the backdrop for firms competing in the global marketplace. Topics examined include:

• Organizing for global competition
• Creating Organizational Capability
• Strategic Alliances
• Innovation and Product Development
• Managing Core Competencies
• Strategic Intent

In addition, factors influencing the general manager's role in evaluating strategic options and implementing chosen actions are outlined.

Financial Analysis and Economics

An understanding of the principles of economics, accounting, and financial analysis are essential for general management success. Topics examined include:

• Financial Analysis of Global Competitors
• Valuation Principles
• Money and Capital Markets
• Financing the Firm
• Financial Analysis for Corporate Investment Decisions
• Corporate Performance Measurement
• Value-Based Corporate Strategy
• Corporate Restructuring

The accounting segment focuses on an appreciation of financial statement structure and analysis. The economics segment deals with current global issues in macro- and micro-economics.

Strategic Marketing Planning and Management

Marketing management is an integral part of the strategic planning process. This segment of the senior executive program examines

• The Market-Driven Organization
• Segmentation and Positioning
• Product/Market Choice
• Value Assessment and Actualization
• Marketing Research
• Environmental and Industry Analysis
• Marketing Strategy
• Resource Allocation In Marketing
• The Future of Marketing

Computer simulation exercises are an important part of this section.

Leadership, Change and Innovation

Strategic change demands modifications in organizational structure, human resource practices and leadership. Topics examined include:

• HR as a Competitive Advantage
• Dynamics of Positive Organizations
• Transformational Leadership
• Diagnosing and Changing Organizational Culture
• Managing Change
• Leading Innovation

Information and Decision Technology

Key issues facing senior management in the use of technology are discussed. Topics examined include:

• Corporate Information Systems
• Information Technology's Impact On Industry Structure
• Information for Competitive Advantage
• The Development of Information Technology
• Information Technology In Support of Product Marketing
• Allocation of Costs for Information Systems
• Managing Organizational Change

The use of corporate information technology in the context of the multi-business firm is emphasized.

The program fee includes tuition, instructional materials, hotel accommodations, continental breakfast, lunch, and coffee breaks each day, and selected dinners. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy

Note: Admission to this program is by application only. There are four ways to apply:
1) click "Register Now" on this page and complete the application online;
2) download the application and mail it back to us or fax it to +1.734.764.4267;
3) electronically request a paper application be sent by mail; or
4) call +1.734.763.1000, 8:00 am - 5:00 pm EST Monday through Friday and request a paper application be mailed to you.