General Overview

This program reveals new opportunities for companies who can embrace the age of the informed, networked, connected, empowered, and participative customers and stakeholders, and engage them as active co-creators of mutual value. You will learn how the four powers of co-creation will benefit your enterprise, its people—your own life:

• The power for customers, employees, and other stakeholders to have new experiences of value
• The power for customers, employees, and other stakeholders to lower risks and costs for themselves
• The power for managers to increase strategic capital and returns for the firm
• The power for managers to lower risks and costs for the firm

Takeaways

• Leverage the power of co-creative engagement, interactions, and experiences
• See how different types of organizations around the world are discovering and igniting new growth opportunities
• Expand your thinking and practices of value creation
• Generate fresh, new ideas for growth in your business through co-creation
• Learn how to mobilize your organization and transform your business and management processes through co-creation