Building and Leveraging Strong Brands
Develop an all-inclusive brand-building program | | | Home > Programs > Marketing and Sales > Building and Leveraging Strong Brands - A Strategic Approach |
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General Overview
Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including appropriate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery and associations that make strategic sense and brand loyalty. It also looks at ways to improve ROI from brand-building, including smart brand extensions and a coherent brand architecture. Whenever possible, connections are made to the participant's own brands and industry through individual and group exercises.
Takeaways
- Develop a road map for a complete brand-building program
- Create a brand designed to leverage your competitive strengths and address the needs of targeted customers
- How to "express" your brand vision through integrated, multiple consumer touch-points
- Maximize your return on investment through creative brand extension strategies
- Create a powerful brand architecture
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| Dates & Locations | 14 Oct - 15 Oct 2010 | Ann Arbor, MI - $3,380 USD |  |
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| On This Page: | Highlights | |
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Fees
The program fee includes tuition, instructional materials, living accommodations, continental breakfast, lunch, and coffee breaks each day, and selected dinners. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy.
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| Dates & Locations | 14 Oct - 15 Oct 2010 | Ann Arbor, MI - $3,380 USD |  |
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