• Develop a road map for a complete brand-building program
• Create a brand designed to leverage your competitive strengths and address the needs of targeted customers
• How to "express" your brand vision through integrated, multiple consumer touch-points
• Maximize your return on investment through creative brand extension strategies
• Create a powerful brand architecture

• Marketing vice presidents and general managers
• Product managers, brand and category managers
• Marketing communications managers and marketing consultants
• Past participants in The Big Picture three-day program

Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including approporiate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery, and associations that make strategic sence and brand loyalty. It also looks at ways to improve the ROI from brand-buildng, including smart brand extensions and a coherent brand architecture. Wherever possible, connections are made to the participant's own brands and industry, through individual and group exercises.

At only two days in length, the Building and Leveranging Srong Brands program is designed to fit into a busy executive's schedule, allowing for maximum flexibility in pursuing executive development goals with minimal time away from the office.

The program fee includes tuition, instructional materials, living accommodations, continental breakfast, lunch, and coffee breaks each day. Fee is payable in advance in US dollars and is subject to change. See our Cancellation, Transfer and Substitution Policy