Executive Education - Custom Services at the University of Michigan Ross School of Business

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Certificate Programs


Lifelong Learning and Continuous Improvement

Elevate Your Game | Do it Your Way | Added Value That's Actually Valuable | You Set the Pace | Management Development Certificate | Leadership Development Certificate | Sales Leadership Certificate | Strategic Marketing Certificate | Get Recognized

The Michigan Certificate

Aim for the High-Hanging Fruit

Change is a constant in today's business environment, and continuous learning is critical to sustaining business success. Whether you are a generalist wishing to focus your experience or a specialist wishing to expand your perspectives, Michigan Certificate programs can help you meet your goals.

Elevate Your Game

Michigan's Certificate programs offer you a flexible way to expand your knowledge. They focus on you and your career, and allow you to:

  • Develop new skills
  • Work toward your career goals
  • Confront new challenges
  • Attain an increased level of responsibility

Do it Your Way

There are several choices available for your professional development with the added advantages of convenient scheduling and flexibility. From an organizational perspective, Michigan Certificate programs offer you a way to systematically address key problems and seize new opportunities by building capabilities across a broad range of disciplines. Plus you will be getting a personalized experience—the faculty and staff will actually get to know you, and the program will be designed especially for you.

Add Value that's Actually Valuable

As a Michigan Certificate holder, you will gain:

  • Easier access to professional development programs
  • Discounts on future programs
  • Access to an expanded Executive Education Alumni Network
  • Special invitations to alumni events

You Set the Pace

We are here with the sole purpose of helping you achieve your professional and personal goals. That is why this program is designed to work around your busy schedule. We are dedicated to helping each Certificate candidate achieve his or her goals on a flexible, self-directed schedule. You can complete the required courses right away or over as long as eight years. We invite you to contact our Professional Development & Certificate Consultant and discover how Ross Executive Education can help you and your firm achieve any and all of your business goals.

Create Your Own Certificate

If your Executive Education goals do not match one of our current Certificate programs, we will be happy to help you create your own. Contact Bryan Johnson for assistance in designing a certificate curriculum that meets your needs.

Management Development Certificate

To qualify for the Management Development Certificate, complete two programs from the General Management and Business Acumen Subject Focus and two elective programs from the qualifying program list in our Certificate Planner.

Designing your curriculum in this manner allows you to:

  • Create in-depth learning experiences that cut across traditional functional area boundaries
  • Use a comprehensive, integrated, multidisciplinary approach that provides the level of sophistication needed to formulate and compare alternative solutions
  • Commit to new action plans for both your career and organization

Note: Our four-week Michigan Executive Program and the two-week Business Acumen Program each count as two programs toward completion of the Certificate. Check your progress (login required) toward the Management Development Certificate.

Leadership Development Certificate

To qualify for the Leadership Development Certificate, complete two of the five core programs from the Leadership Subject Focus, which include

  • Two Positive Leadership programs
  • Management of Managers
  • Leadership Success for Mid-Level Managers (formerly Management II)
  • Basic Management.
  • In addition, complete one other program from the Leadership Subject Focus list of programs, and one elective program from the qualifying program list in our Certificate Planner.

The strength of this Certificate option lies in your ability to design a program of learning focused on leadership, yet customized to your specific professional development needs. You will build your leadership skills through your exposure to our renowned Management Development, Change Management and Positive Leadership programs. And whether you need to improve your finance or negotiating skills, strengthen your marketing toolkit, or develop the strategic lens of a general manager, you will find the elective program component of this Certificate to be a welcome opportunity to build your expertise and increase your effectiveness. Check your progress (login required) toward the Leadership Development Certificate.

Sales Leadership Certificate

To earn a Sales Leadership Certificate, you must complete both the Effective Sales Management and Strategic Sales Leadership programs, plus any two elective programs from the qualifying program list in our Certificate Planner. Check your progress (login required) toward the Sales Leadership Certificate.

As the key interface between company and customer, the role of sales has expanded to meet the challenges of an increasingly competitive sales environment. The Sales Leadership Certificate recognizes your commitment to acquiring new knowledge and enhancing your skill set to align sales strategy with your organization's overall business strategy.

Strategic Marketing Certificate

To earn a Strategic Marketing Certificate, you must complete both Strategic Marketing Programs and two elective programs from our Certificate Planner.

The Strategic Marketing Certificate curriculum is designed to provide you with a complete understanding of The Big Picture concept, and a clear roadmap for acquiring the tools you need to build simplified, organic strategic plans that get results. The selected Strategic Marketing Programs add a more detailed, in-depth learning experience in key marketing disciplines, leading to greater opportunity for marketing success.

Get Recognized

Have your Executive Education efforts recognized in a certificate. Use the following online tools to view your certificate options:

Feel free to contact Professional Development & Certificate Consultant Bryan Johnson (bryanlj@umich.edu) at 734.763.1003 with any questions or to discuss your Certificate options.