Why Innovation is so Hard

"Too many of the best leaders still get a lot wrong when it comes to innovation. Getting on the path to mastery requires a deep understanding of what we don't understand." Jeff DeGraff points to data, accepting failure, seeking consensus, and more as keys to understanding innovation. To read DeGraff's five truths of innovation, read his full piece on CNN Money.

DeGraff teaches courses on leading creativity, innovation, and change, including Innovation Boot Camp: Certified Professional Innovator Program.

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