Executive Education - The Michigan Advantage at the University of Michigan Ross School of Business

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Francis J. Gouillart

The MAC Partnership



Francis J. Gouillart (fgouillart@macpartnership.com), a co-founder of the Experience Co-Creation Partnership. He is a sought after consultant and coach. Francis is co-author (with James Kelly) of the book Transforming the Organization, published by McGraw-Hill, which reached the top of Business Week's best-seller list in 1995.
He is also co-author (with Frederick Sturdivant) of the article "Spend a Day in the Life of Your Customers," published by Harvard Business Review (January-February 1994). He also authored the popular "Stratégie pour une Entreprise Compétitive," Editions Economica, Paris, which was named 'Best Strategy Book of the Year' by the French Association of Strategic Planners (AFPLANE) in 1989.
He is considered one of the leading authorities on the topic of strategy, innovation, transformation, and capabilities-building. He has been widely quoted in The Wall Street Journal, Business Week, Fortune, and has been featured on CNBC.



Francis J. Gouillart
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234



E-Mail: fgouillart@eccpartnership.com
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