John Branch

Lecturer of Marketing and Strategy; Faculty Associate, Center for Russian and East European Studies

Ph.D., University Of Cambridge
MA, Washington University In St. Louis
MBA, University Of New Brunswick
B.E.Sc., University Of Western Ontario



Professor John Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels at the Stephen M. Ross School of Business at the University of Michigan (U.S.A.). He also serves as Director of Educational Outreach at the University's William Davidson Institute, which focuses on emerging and transitional economies; he is responsible for the development and dissemination of pedagogical materials. He also holds an affiliated research fellowship with the University's Center for Russian and East European Studies.

Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. He began his academic career in 1993 as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), the University of Ljubljana (Slovenia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.).

Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also participated in management training programmes in, and consulted to, numerous international organisations, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Coca-Cola, Brady, Michelin, Ericsson, and Nestlé.

Professor Branch is originally from Canada. He holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (U.S.A.), and a Doctor of Philosophy in marketing from the University of Cambridge (England). Recently, he has also begun a higher doctoral degree (Dr. Merc.) at the Copenhagen Business School (Denmark) which focuses on higher-education administration.


Executive Education Classes Taught

Business Acumen for High-Potential Executives, Business Acumen for High-Potential Leaders-Hong Kong, Senior Executive Program in Asia-Hong Kong, The Big Picture: Integrating Marketing Strategy and Execution-Hong Kong, The Michigan Ross Executive Program

Corporate Experience / Consulting

Anheuser-Busch Companies, Inc., Brady Corporation, British American Tobacco, British Telecommunications Pic, Cargill Inc., Coca Cola Bottling Co , Ericsson Inc., Michelin North America, Inc., Nestle Foods Inc.

Global Experiences

CANADA, DENMARK, ENGLAND, FRANCE, KYRGYZSTAN, NETHERLANDS, PERU, SLOVENIA, THAILAND, UKRAINE, UZBEKISTAN

John Branch
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Room Location: R5475
Personal Site: http://www.bus.umich.edu/FacultyBios/FacultyBio.asp?id=000750543
Working Papers
Marketing Web Site