Prof. Feinberg's research is primarily concerned with how people make choices in uncertain environments.  His work focuses on fashioning statistical models to explain complex decision patterns, particularly involving sequential choices among related items (such as, for example, brands in the same category).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Senior Editor for Marketing at Production and Operations Management, Associate Editor at Marketing Science and Journal of Marketing Research, and, with Tom Kinnear and Jim Taylor, is author of Modern Marketing Research: Concepts, Methods, and Cases.