Randall G. Chapman assists clients with executive education and with marketing strategy, marketing analysis and research, marketing planning, and supply chain management. Dr. Chapman has held positions with Mercer Management Consulting and The Conference Board of Canada. Dr. Chapman received his B.Comm. (with distinction) from the University of Alberta and his M.Sc. and Ph.D. from Carnegie-Mellon University.

Dr. Chapman has conducted more than 250 executive education programs with more than 7,500 participants all over the globe. In addition to his on-going executive education teaching at the University of Michigan, he has taught in executive education program at the University of Chicago, the University of Minnesota, Washington University, Duke University, the University of North Carolina, the University of Melbourne, and Boston University. Included among the awards he has received for teaching excellence are Washington University's Reid Teaching Award and the unique distinction of being voted "Professor of the Year" by University of Alberta first-year and second-year MBAs in the same year.

Among his areas of consulting practice are customer needs assessment, market segmentation, product/service design and pricing, repositioning analysis and strategy, and marketing planning. He has broad experience with business-to-business, service, and consumer organizations. Dr. Chapman specializes in applying quantitative techniques to marketing problems.