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Rajeev Batra
Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication;
Ph.D., Stanford University, 1984
M.S., University Of Illinois, 1980
MBA, Indian Institute Of Management, 1977
B.A., University Of Delhi, 1975
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Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.
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Rajeev Batra
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234
Room Location: R5336 |
Phone: (734) 764-0118
Fax: (734) 936-0279
E-Mail: rajeevba@umich.edu
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Working Papers
Marketing Web Site |
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